URSAKI RSP focuses on delivering construction projects, from the ground up, in a safe and professional manner. Everything across the construction sector in infrastructure, industrial, or commercial residential structures.
In construction there are some common problems: delays and accidents, focusing on solving these problems the client has a vision of an accident-free job site, and always delivering on time.
Our
Our main goal was to create an identity for the client, which reflects the clients’ core values: Safe work, On Schedule. Working closely with the client we landed on a U-shaped shield and structure combination. We aimed for security and trustworthiness. We carried this idea through all the brand assets, collateral, and finally the website.
The
Safe work, on schedule. The first pillar of the brand identity was to search for shapes that can be associated with these values. Shields are a symbol of protection and cooperation. Protecting the job site, the construction, the project. We combined this with the basic form of an isometric structure, and in the end, we got a unique logo mark that is recognizable, and also reflects the clients’ vision.
For the typography, we chose a bold, solid typeface, which works well with not only the logo mark but as a standalone logotype on the collateral, and print materials. Color has significant importance in creating human emotions, we select a powerful green palette to emphasize the “growth” of not just the company, which grows with every successful project, but the growth between the client and the companies relationship.
The
From the clients’ vision, of creating a brand image that is not only focusing on getting the job done but taking into account the human lives that are at risk, we now have an identity that reflects this properly. We are hopeful that our involvement will help grow URSAKI not just a well-known brand in the construction business, but one to follow and inspire from.