THE FRUIT JOB

Date: December 2017 Client: The Fruit Job

The Fruit Job is not just about smoothies, juices, fruits or acai bowls. The Fruit Job is about a young, healthy, urban lifestyle. The unique character of the brand stands both in the recipes and mix of fruits and veggies, and in the love and passion put into it, as all the products are handmade with care and fresh ingredients. Our challenge was to visually integrate and express the core of the brand which stands in the entire range of healthy beverages and snacks that are meant to offer more than an option for those in hurry who want an unprocessed power boost – they offer an experience.

The Vision

Healthy food using, only organic ingredients , and super foods sold locally at first , with the possibility to expand.

OUR APPROACH

In order to express it, we had to feel the taste, we had to experience the brand. And what better way to put it visual than with the use of fruits?! They were the main inspiration when choosing the fresh, vibrant color palette: beetroot red, strawberry red and lime green. As for the logo, we knew from the beginning that it has to include a symbol of all fresh ingredients. After tasting and drawing fruits and veggies in different ways, we saw it: what most of them have in common is the leaf. Having the freshness of the brand expressed with this, we focused on the core of the brand: the personal touch, the fact that all products are handmade. This is how a handwritten logotype was born.

CONSISTENCY IS KEY

Inspired by the young spirit of brand’s founders, as well as by the freshness of the ingredients, we kept the round lines for the letters and enclosed it within the shape of a fruit, be it a berry, a grape, or many other fruits, depending on your own imagination. Considering the need of using the logo on packaging or branded assets, its variations came naturally: the simplified version, using only its initials, perfect in small sizes where the full version would not be recognizable, as well as badges, both light and dark themed, perfect for stickers , custom pins and other round shapes materials.

THE BRAND JOB

As hard as it may seem to put together the freshness of the ingredients, the founders’ passion to find the best fruit combo for a smoothie and the healthy yet urban and dynamic lifestyle, we challenged our creativity and managed to express the yummy-feeling together with the character of the brand.

THE FRUIT JOB

The Vision

OUR APPROACH

CONSISTENCY IS KEY

Let’s build it together.