After analyzing, and understanding the brief and the client’s needs, we learned that Milnesium targets: companies (medium or big), public institutions that need data analytics, predictions, computer vision, or conversational bots. So the visual language should be tech-oriented, trustworthy ( because of working with data ), also very modern and different. We created multiple Stylescapes ( mood boards ), to set up the direction we were looking for.
Once we got the clients input on the presented directions, we had something solid to build on.