PREMIUM MEAT &

CC FOODPACK

Services Provided

Design

Logo Design
Visual Identity
Collateral
Packaging

C&C Food Packaging provides a large range of industrial machinery, for those who want to take their meat business/factory, to the next level. As a side business, they also offer a wide range of high-quality poultry products, such as chicken breast, deboned chicken breast, as well as mechanically deboned meat or minced poultry meat under their brand called Premium Meat.

C & C Food Packaging puts first the food safety and premium quality of the products that we process and sell. Poultry products are in high demand, they are tasty, and nutritious for all ages.

Our

Mission

Our mission was to rebrand and to redesign the entire website, from structure, to design, photography and copywriting. The challenge was to find the right balance, to give all needed information in an attractive way for this kind of business and industry. We focused on illustrating the high quality of the products and services through every piece of the website.

The

Identity

We began shaping the identity by designing the logo and its animated declination in a way that would make the brand more appealing for the end consumer. On the other hand, we designed a different logo for a separate line of business, the one handling specific meat packaging. The next step was redesigning the entire packaging palette, including iconography design for each category of products, and identifying the most aesthetic way to include all mandatory information regarding the products.

The professional photo shooting was essential not only for the website, but also for all the brochures, both for online and offline purposes. And, speaking about the offline, seeing our design on the highway, on a branded truck is pretty awesome.

The

WEBDESIGN

The website itself is complex due to its architecture, amount of information and need of including all sorts of technical details regarding the machines and equipments used. By finding the perfect balance between information, photography and negative space, we managed to reinvent what used to be an outdated, industrial website. Now, the content is structured in an intuitive way, making the subject more attractive even for those with no interest in it.

The

Result

Now the company has a freshed identity, highly appreciated by both consumers and business partners, directly influencing the business development and impacting the way the brand is now perceived. Basically, by rebranding, the company has re-informed their consumers and partners, they have retrained the market in relation to their new philosophy, which emphasizes how well established they are considering the economic globalization.

CC FOODPACK

Services Provided

Interaction

Branding

Design

Production

Mission

Identity

WEBDESIGN

Result

Let’s build it together.