Mo-Tech is more than a provider of websites and digital marketing solutions – it is any business owner’s friend and partner in taking the business to the next level. Their mission? Bringing measurable results that will grow a business and strengthen its online brand.
Based on their own experience in struggling with different web and digital challenges, MoTech is more than a service provider, but a partner ready to come up with solutions and adjust them to any business.
Our
Our mission was to create the identity for MoTech as we were focused on finding a way to illustrate and communicate their high-level of empathy, and loyalty towards clients as they understand perfectly what a business owner can be going through and are willing to find solutions in any situation, regardless of the type of your business.
The
MoTech identity would not be complete without its own little mascot. And since the range of services they offer are highly tech related and might not be or sound very friendly for a business owner, associating them with a customized illustration of the mascot “Mo”, bring the brand a pinch of friendliness, while communicating the idea of a partner, ready to stand by your side no matter the challenges you encounter.
When choosing the color palette for the brand we went with blue, not only it reflects the loyalty they have for clients, it also keeps the IT-tech vibe. For the mascot, we went for its friendlier, lighter shade as the dog itself is friendly and eager to help. In order to illustrate the wide range of services offered by MoTech, we created different instances of the dog that, put in context.
The
The most rewarding part of a project is seeing the client happy, but in this case, it was more than that. Not only have we seen MoTech happy with the result, but also their clients and partners highly appreciated the new brand’s identity as it is clearly a different approach than what they had before.